This is part of a collaboration with Barbieri, an Italian textile company specialized in high range headscarves design. I took care of new art direction guidelines for social media.
The mission was to create a new appealing and creative mood for social media channels with a special focus on Instagram to engage a new audience passionate about the brand.
I defined a new strategy, focusing on the brand strengths, analysing target and competitors. The result was a new editorial plan aimed to increase the brand popularity, spread creativity and highlight the quality of the products.
Headscarves come to life, floating in the wind, gently wrapped, ready to be admired.
Softwares: Photoshop
Photo shoot by me