The beauty of an headscarf is defined by the perfection of the fabric and the beauty of the pattern. For each headscarf a color scheme is carefully paired with a modern and unique pattern.
I decided to animate and give life to the patterns of the headscarves to catch the users attention on social networks. Every video or GIF has a different animation depending on the emotion that can transmit.
In this way simple headscarves move in an infinite loop, engaging the users.
Besides the creation of posts for the instagram gallery I also designed animations for stories and paid campaigns
Softwares: Adobe CC