Instagram social media campaign for “American Cars” a collection of volumes and die-cast carmodels by De Agostini Publishing.

For the realization of these animated GIF I’ve chosen a vintage mood that reminded me of the adventurous and panoramic journeys on the Route 66, a strong American emblem.

For each model of car I’ve chosen a different moment of the day that matched the type of model and its color. The first animation shows the cars moving from afternoon to sunset and then evening.

This post has been prepared using graphics elements which comes from the volumes of the collections, as part of a common social media campaign to acquire new subscribers.

Softwares: Adobe CC